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Case Study #2 — HVAC / Electrical / Plumbing
Resicon LLC
University Place, WA · resiconllc.com · 6910 27th St W, University Place, WA 98466
⚡
DIGITAL GAP RATING
CRITICAL
4.8★
333 Reviews
2009
Founded
$8,500
Avg Heat Pump Install
COMPANY INTELLIGENCE
Decision MakerVielka Ansari (Owner — minority/woman-owned)
Email[redacted — contact via website]
Phone[publicly listed]
ServicesHVAC, ductless mini-splits, electrical, plumbing, EV chargers, LED upgrades, weatherization
CertificationsMitsubishi Diamond Elite · OSHA 10/30 · BPI Building Analyst · EPA Refrigerant · Lead Paint Renovator
Gov. ContractsKing County Housing Authority · Pierce County Human Services · Seattle HomeWise
Reviews333 reviews, 4.8★ — but review collection is entirely manual
WeaknessWebsite hasn’t been updated in years — looks like 2012. No chatbot, no booking widget, no lead capture
12-POINT DIGITAL AUDIT
CRITICAL
Website Design & UX
Severely outdated — 2012-era layout, poor hierarchy, no conversion elements
CRITICAL
Chatbot / Live Chat
None. Contact page only. Outdated form-based only.
FAIL
Online Booking
No online scheduling — phone or form only
FAIL
Mobile Responsiveness
Site not optimized for mobile — poor experience on phones
FAIR
Page Speed
Average — WordPress with some bloat
FAIR
Google Business Profile
Listed but unclaimed on Birdeye — missing optimization
FAIL
Review Automation
333 reviews collected manually over 15 years
FAIL
EV Charger / Heat Pump Pages
No dedicated high-value service landing pages
FAIL
Social Media
No active social presence despite strong story to tell
FAIL
Lead Nurturing
Zero email automation or drip sequences
FAIL
Unique Story Leverage
Minority/woman-owned angle not used as a differentiator in marketing
FAIR
Before/After Content
Some project documentation but not prominently showcased
$8,500
Avg heat pump install value
10–18
After-hours leads lost/month
$85K–$153K
Revenue recovered/month
24×–43×
ROI on AvioneX services
RECOMMENDED APPROACH & SERVICES
Recommended Package: Growth — $2,000/mo + $5,000 setup
- → Full website redesign — tell Vielka’s story, showcase certifications, mobile-first
- → AI chatbot — Mitsubishi heat pump quotes, EV charger inquiry, HVAC service routing
- → Dedicated landing pages for heat pumps, EV chargers, ductless installs
- → Review automation — systematize what she’s doing manually
- → Brand story content — minority/woman-owned angle as competitive differentiator
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