🏗️
CASE STUDY #1 — ROOFING
Three Tree Roofing Company, LLC
19032 66th Ave S Ste C-104, Kent, WA 98032 · (206) 312-7663 · threetreeroofing.com
$6M
Est. Annual Revenue
15+
Years in Business
CRITICAL
Digital Gap Rating
COMPANY INTELLIGENCE
Decision MakerNeil Haugen (Owner) & CJ (Co-Owner)
Email Formatneil@threetreeroofing.com
Founded2009 — Burien, relocated to Kent
CertificationsCertainTeed #1 in WA · Malarkey Emerald · Tesla Solar Certified · Weatherbond
Employees~25 (field crews + estimators + sales support)
SpecialtyComposite, metal, cedar shake, solar roofs — residential & commercial
ReputationHundreds of 5-star reviews · CertainTeed Diamond Award 2025 · A+ BBB
Service AreaGreater Puget Sound — Seattle, Tacoma, Bellevue, Eastside, Everett
12-POINT DIGITAL AUDIT
FAIR
Website Design & UX
Clean but aging — no modern conversion elements
CRITICAL
Chatbot / Live Chat
Zero chatbot. All inquiries via form only.
FAIL
Online Booking / Estimates
No instant quote or online estimate system
FAIR
Mobile Responsiveness
Loads on mobile but not optimized for conversion
FAIL
Page Speed
Slow load times — tech stack bloated
FAIR
Local SEO / GMB
Listed but GBP posts sparse, no Q&A management
FAIL
Review Automation
Collecting reviews manually — inconsistent volume
FAIR
Social Media Integration
Facebook active (492 likes) but not driving leads
FAIL
Lead Nurturing / CRM
No email automation, no follow-up sequences
PASS
Before/After Portfolio
Strong photo portfolio — this is a strength to build on
FAIR
Financing Page
Mentioned but not prominent — a $25K roof needs payment options front-and-center
FAIL
Call-to-Action Clarity
Multiple CTAs competing — no single clear conversion path
$14,000
Avg roof replacement value
8–12
After-hours leads lost/month
$112K–$168K
Revenue recovered/month
31×–47×
ROI on AvioneX services
RECOMMENDED APPROACH & SERVICES
Recommended Package: Growth — $2,000/mo + $5,000 setup
- → AI instant estimate chatbot — visitors get ballpark roof price in 60 seconds
- → Website conversion refresh — hero CTA, before/after gallery, financing prominence
- → Google Business Profile optimization + weekly posts
- → Review automation — post-job SMS/email sequences
- → Local SEO for Kent, Renton, Auburn, Federal Way, Tacoma
⚡
CASE STUDY #2 — HVAC / ELECTRICAL / PLUMBING
Resicon LLC
6910 27th St W, University Place, WA 98466 · 253-625-7952 · resiconllc.com
4.8★
333 Reviews
2009
Founded
CRITICAL
Digital Gap Rating
COMPANY INTELLIGENCE
Decision MakerVielka Ansari (Owner — minority/woman-owned)
EmailVielka@ResiconLLC.com
Phone253-625-7952
ServicesHVAC, ductless mini-splits, electrical, plumbing, EV chargers, LED upgrades, weatherization
CertificationsMitsubishi Diamond Elite · OSHA 10/30 · BPI Building Analyst · EPA Refrigerant · Lead Paint Renovator
Gov. ContractsKing County Housing Authority · Pierce County Human Services · Seattle HomeWise
Reviews333 reviews, 4.8★ — but review collection is entirely manual
WeaknessWebsite hasn't been updated in years — looks like 2012. No chatbot, no booking widget, no lead capture
12-POINT DIGITAL AUDIT
CRITICAL
Website Design & UX
Severely outdated — 2012-era layout, poor hierarchy, no conversion elements
CRITICAL
Chatbot / Live Chat
None. Contact page only. Outdated form-based only.
FAIL
Online Booking
No online scheduling — phone or form only
FAIL
Mobile Responsiveness
Site not optimized for mobile — poor experience on phones
FAIR
Page Speed
Average — WordPress with some bloat
FAIR
Google Business Profile
Listed but unclaimed on Birdeye — missing optimization
FAIL
Review Automation
333 reviews collected manually over 15 years
FAIL
EV Charger / Heat Pump Pages
No dedicated high-value service landing pages
FAIL
Social Media
No active social presence despite strong story to tell
FAIL
Lead Nurturing
Zero email automation or drip sequences
FAIL
Unique Story Leverage
Minority/woman-owned angle not used as a differentiator in marketing
FAIR
Before/After Content
Some project documentation but not prominently showcased
$8,500
Avg heat pump install value
10–18
After-hours leads lost/month
$85K–$153K
Revenue recovered/month
24×–43×
ROI on AvioneX services
RECOMMENDED APPROACH & SERVICES
Recommended Package: Growth — $2,000/mo + $5,000 setup
- → Full website redesign — tell Vielka's story, showcase certifications, mobile-first
- → AI chatbot — Mitsubishi heat pump quotes, EV charger inquiry, HVAC service routing
- → Dedicated landing pages for heat pumps, EV chargers, ductless installs
- → Review automation — systematize what she's doing manually
- → Brand story content — minority/woman-owned angle as competitive differentiator
🏠
CASE STUDY #3 — ROOFING
Metropolitan Roofing (Roof Boss USA)
18458 8th Ave S, SeaTac, WA 98148 · (206) 248-3737 · roofbossusa.com
4,500+
Projects Completed
34yr
Since 1991
CRITICAL
Digital Gap Rating
COMPANY INTELLIGENCE
Key ContactsClint (Operations) · Charmayne (Operations) · Gwen (Operations)
Phone(206) 248-3737 — 24-hour emergency line
Brand NoteRebranding from "Metropolitan Roofing" → "Roof Boss USA" — in transition
ServicesComposite, metal, flat/torch-down, solar, skylights, gutters, drywall repair around skylights
Model100% employees (no subs) · All materials pre-paid · Debt-free company · A+ BBB
ReputationNextdoor Neighborhood Favorite 2021 & 2023 · 5-star customer base from 34 years
Key WeaknessBrand transition (Met Roofing → Roof Boss) created digital confusion — two websites, split SEO authority
12-POINT DIGITAL AUDIT
FAIL
Website Design & UX
Split identity — two active domains creating confusion and diluting SEO
CRITICAL
Chatbot / Live Chat
Zero. A 34-year company with 4,500+ projects has no digital intake.
FAIL
Online Booking / Estimates
Emergency line only. No online estimate request, no instant quote
CRITICAL
Brand Consolidation
Metropolitan Roofing vs. Roof Boss USA — two brands, two websites, confused customers
FAIR
Mobile Responsiveness
Functional but not conversion-optimized
FAIR
Page Speed
Average performance
FAIL
Local SEO
Split domain authority between two sites hurts both rankings
FAIL
Review Volume & Automation
Manual review collection after 34 years — volume too low for company size
FAIR
Social Media
Facebook active (family feel) but not generating leads
FAIL
Lead Nurturing / CRM
No email automation, no follow-up for estimates not closed
FAIL
Skylight / Solar Upsell Funnel
Specialty services not prominently marketed — huge revenue opportunity
FAIL
Call-to-Action Clarity
No consistent CTA — visitors do not know what to do next
$16,000
Avg full roof replacement
10–15
After-hours leads lost/month
$160K–$240K
Revenue recovered/month
45×–67×
ROI on AvioneX services
RECOMMENDED APPROACH & SERVICES
Recommended Package: Growth/Domination — $2,000–$4,500/mo + $7,500 setup
- → Brand consolidation strategy — migrate authority to Roof Boss USA cleanly
- → New Roof Boss website — modern, fast, conversion-optimized with full chatbot
- → AI instant estimate chatbot — roof type, size, urgency → lead captured in 90 seconds
- → Local SEO consolidation — all 34 years of authority pointed at one domain
- → Skylight + solar upsell landing pages with dedicated chatbot flows
- → Review automation — systematize 34 years of happy customers into reviews
Prospect Comparison Summary — April 2026
| COMPANY | REVENUE | CHATBOT | BOOKING | REVIEWS | MONTHLY OPP. | PRIORITY |
|---|---|---|---|---|---|---|
| Three Tree Roofing · Kent | $6M+ | NONE | NONE | ★★★★★ Hundreds | $112K–$168K | 🔥 #1 |
| Metropolitan Roofing · SeaTac | $2M–$4M | NONE | NONE | 4.8★ 35 reviews | $160K–$240K | ⚡ #2 |
| Resicon LLC · University Place | $1M–$2M | NONE | NONE | 4.8★ 333 reviews | $85K–$153K | 📋 #3 |
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